A New Beginning in China
ORM Fertility was laying down roots in Shanghai; as they looked to grow their marketing arm independent of local partners, they wanted a way to take ownership over their community. Building a WeChat Mini Program would provide them a direct way to market their services in the WeChat ecosystem; it would significantly decrease friction for people to share information on ORM as well as provide valuable insights and analytics.
ORM Fertility already had a WeChat Official Account, so I had to work with them to figure out how the mini program would fit in with their current marketing workflow and team resources. We went through a discovery phase, where I provided examples of different information-heavy mini programs and illustrated certain strengths and weaknesses of the mini program framework. We coasted through three user experience design rounds and user interaction design rounds.
Front End Development
One of the most exciting phases of the project is where I take my designs and step into the front-end developer role to bring them to life. Working in the WeChat IDE, the framework has evolved with “React” features, so I organized all the front-end code into functional and higher-order components.
Currently, the project is in the process of being deployed onto Chinese servers beyond the Great Firewall.